The 12 month Masterclass Agenda
Month 1
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- Mindset
- Building rapport
- Understanding behaviours
- Communication
- The 5-stage applicant call
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- Discovering Why you do what you do? Making a difference
- True VMV (vision, mission and values)
- Identify your exit strategy
- The Business Circle
Month 2
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- The 10-stage vendor / landlord call
- Critique a recorded call using P.I.M methodology
- Questioning skills
- Listening Skills
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- Working towards your Goal
- Creating forward motion and taking action
- SSO Management – introduction ad concept
- Forming business growth habits
Month 3
MORNING SESSION | 9:30 – 12:30
For valuers only
Delivered by Tony Morris
- Pre-valuation
- Email confirmation
- Hand delivered pack
- Introduction call from the valuer
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- Perfecting yourself as an owner & leader
- Implementing true systemisation to streamline and improve
- Consistent delivery through others
Month 4
MORNING SESSION | 9:30 – 12:30
For valuers only
Delivered by Tony Morris
- Present the valuation: The 10 steps to a perfect valuation
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- Conductor or orchestra player
- Big Picture or Small Detail
- Controls & Measures – used correctly
Month 5
MORNING SESSION | 9:30 – 12:30
For valuers, negotiators and branch managers
Delivered by Tony Morris
- FAB Selling
- 10 strategies of prospecting
- Tony conducts LIVE calls to YOUR leads
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- The importance of systems
- Scalability – laying the foundations
- An insight into why and how systems work
- Empowerment and Strategic Partnerships
- Inspect what you expect, test and measure matrix
- 10% strategies = 61% growth
- Financial Planning & Investment – Business Planning
Month 6
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- The team will conduct live calls in small groups and Tony will facilitate
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- The importance of WHY in your business
- Identifying & Recruiting staff for the future
- Developing staff to fulfil the roles of the future
Month 7
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- Negotiating
- Closing
- Referral generation
- Google reviews
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- Expect what you accept
- Think and act though you’ve achieved – growth mindset
- The stages of business growth
- The roles of owner/leader
Month 8
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- Door knocking role plays – The M.A.S.C. Approach
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Dominic Bruneau
- The importance of role specification and competency
- Technician to entrepreneur (the growth of a business)
- Skills, Knowledge, Attitude
- Reviews & development
- Involve me and I will deliver
- Trust Formula to empowerment in all we do
- The importance of coaching not training
Month 9
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- Prospecting live - Everyone will make live calls in groups of 4, and 3 will critique using the P.I.M method and keep switching around
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Paul Long
- Why Facebook? Why all the fuss?
- Are Buyers, Sellers and Landlords still on Facebook?
- Latest data. What should we know as agents?
Month 10
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- Listening back to mystery calls for applicant call
- Listening back to mystery calls for vendor / landlord call
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Paul Long
- What about Instagram?
- Stories & Reels and why these platforms are now so important for agents
- Type of content
- The metaverse is the next big step for Facebook
- The Facebook Algorithm
- Best adverts
- 4 Organic quick win power tips
- How to get more free exposure
Month 11
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
Carry our valuations role plays:
- Marital breakup
- Probate
- Upsize and downsize
- First time seller
- Moving out of the area
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Christoper and Matt
- Why make video?
- Types of content you can produce for your agency
- Personal & Corporate branding
- Basic equipment and tools needed
- Getting the right shot
- Basic scripting ideas for video (1,2,3 method)
- Post production suggestions
- Where to post and why?
Month 12
MORNING SESSION | 9:30 – 12:30
For valuers and negotiators
Delivered by Tony Morris
- Test on the entire program. There will be a test on entire content and certificates handed out
AFTERNOON SESSION | 13:30 – 16:30
For Branch managers and Directors
Delivered by Christoper and Matt
Topics Covered in month 11 as well as:
- Getting ‘buy in’ from your team
- What does your Digital Shop Front look like right now?
